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AUTO 2026 EXPO
The AUTO 2026 exhibition in Riga has successfully concluded. Our ROWE stand was strategically positioned at the entrance of Hall 1, immediately capturing the attention of visitors. The combination of its prime location, sophisticated stand design with a large display screen, and the presence of the iconic ROWE RACING BMW M6 GT3 race car created a significant impact.This year, the event welcomed 34,048 visitors, representing an increase of 2,737 attendees compared to 2025.
In total, 171 exhibitors from 11 countries participated.Notably, our stand was also honored with a special award from the exhibition organizers.
In the period following the exhibition, we have observed a marked increase in inquiries from private customers interested in ROWE products. During the exhibition, we initiated business negotiations with several promising wholesale partners and further strengthened relationships with our invited business associates. -
Back for another 24-hour performance
Thrilling racing, record crowds and a rollercoaster of emotions – the 24-hour race at the Nürburgring proved once again to be an enormous challenge for ROWE RACING in 2026. Facing a top-class field of competitors and extreme conditions, the entire team once again impressively demonstrated its capabilities and wowed over 352,000 racing fans at the world’s longest race track with its performance.The impressions from the Nürburgring Nordschleife were clear: ROWE RACING is one of the best endurance teams in the world and is always capable of fighting for the top places. In the end, it comes down to the little things and that missing bit of luck needed to get the timing right in the different phases of a race.
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